Otherwise known as Premium domains which are simply common keyword terms that are either 1 or 2 words and typically embody the.Com extension. The extension is considered to be a TLD ( Top Level Domain ) and there are plenty of to select from, but to date.Com supercedes all. Investing in a premium website name is a necessary step in bringing your business on the internet.
A premium domain will be more expensive than a new domain (premiums range from a few hundred to a few thousand dollars) depending on the name. The price is determined based on marketability, spelling, traffic, and economic trends. Highly notable domains have stronger branding potential, are easier to remember, and attract more traffic - so they may bring a higher price tag - but depending on the name and what you intend your site to do for your business, it may be worth the investment.
One of the reasons why a premium domain is particularly sought after is because of the traffic it can generate. Increased visibility can produce Lead Generation. There are 2 kinds of traffic that come from a premium domain Direct navigation & search volume. Direct navigation has proved to convert the best. Nonetheless search volume commands much more traffic than direct navigation and the benefit is the SEO can be optimised. This in turn promotes business expansion and allows you to reach a larger audience.
Web site names are virtual real estate and premium domains are similar to properties in Bel-Air and Palm Beach. Just like getting a house that is in need of repair in a nice locality you can score a premium domain and increase its equity via development and promoting. Traffic, conversions & cash all increase a domains equity which in turn allows you to sell the domain for an acceptable return or sell the domain along with your business for multiples of the money it produces. Therefore a high impact domain name can be a good investment. Premium domains that are developed and ranking in search engines continue to drive leads with out the often exuberant cost of a continuing paid for promotional program. All in all a premium domain is an investment in your business and your selling objectives.It is becoming widely recognised that domains have and will continue to go up in worth faster than any other known commodity.
High Impact Domains offer a sense of credibility to the business that owns it. Owning one can often mean that you are the definitive resource online for that niche. Owning a premium domain also allows you to create emails specific to the domain rather than a universal e-mail service like hotmail or yahoo. This promotes professionalism and unity in your web presence. All in all a premium domain should be a category blaster. This means ensuring that it is the dominant keyphrase in its vertical and is a generic term.
If you're the owner of the rights to a particular term it is in your interest to acquire premium domains that revolve around your vertical to prevent rivals in your space. In other words a top value domain can protect your brand. High impact domains are an advantage to any business and help drive hundreds of thousands of potential clients to your website.
It's a known fact that owning a keyword specific domain can help a website rank quicker in the search sites. Nothing tops it, This method definitely saves time & money. In the domain industry it's not about quantity, it's truly about quality. Target 10-100 highimpactdomainnames rather than a big portfolio of low quality domains. In the final analysis you'll be satisfied you kept speculation to a minimum and invested only in premium domains. In my experience a domain name increases its value when some other person wants it. Hence for a little extra investment, you could secure an intuitive, memorable name that could help your business differentiate itself in a crowded market by building a memorable online brand and help your business on its way to making a great impact on the web.
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