Finding who it is that influences your brand may be a hard task, but defining one's brand may be the most difficult part of all. You could finally get everyone's attention, but if you don't grasp it right away, you have lost your opportunity. And we all know, second chances are hard to come by. That is why it essential that businesses adequately define themselves and then take that definition and spread it in the universe... the social media universe. And this is especially true when using social websites to market your brand.
The reason behind it is that when people go into a store, they are already in "buy" mode; their mind is in the right place and your main goal at that point is to hook them on a specific product. Unfortunately it is not that simple in the social media world. The online community is an abstract place, and the players in it are more abstract that the playing field. When trying to target a specific audience on Facebook, you are starting from ground up. For starters, most people who are on Facebook are not there to do online shopping; they are there to socialize with friends or satisfy some social need they have. The odds are already working against you. This is why having a clear idea of how you want others to perceive your brand name is so important. You need to able to relay the message to them quickly and effectively. If you want people to believe in your product they must feel that YOU believe in it, and you must convince them of that. Finding influencers is one thing, but it becomes purposeless if you cannot utilize them to the best capacity possible. And the best capacity is by feeding the influencers with your goal, your message and making sure what you fed them is what you were in fact cooking in the kitchen.
Now that you everyone looking at you, what is that you want them to see?
0 comments:
Post a Comment