If there is anyone out there who is trying to understand the social media world, don't fret you're in luck! It has come to my attention that in order to utilize such social media sites most efficiently, there is a proper etiquette in engaging in it.
An artist who wishes to market their music may advertise free music samples, offer concert dates, or constantly send messages to their followers to ensure that they are connected to their targeted audience. However, this same game plan may not be the proper way to go about marketing when you are, for example, a company selling electronic products. While new artists must make "loud noise" to get noticed, companies who are already established don't need to be so "loud" without annoying consumers. It is well established that nobody likes telemarketers and nobody enjoys a door-to-door salesman, so why would anyone want an inter-marketer (Get it, inter like tele?)? Facebook and MySpace have become such a social phenomenon because these sites give people a sanctuary where they can relax and be themselves. You cannot take a social Internet hotspot and turn it into a business opportunity without expecting many disgruntled participants.
For example, I have a friend who works for Apple and all she ever does is talk about Apple. She is does not work in the Sales or even the Marketing department but she advocates for the brand as if it were running for President. To be honest, it's quite annoying. I don't like feeling like someone is trying to sell me on something, especially when I am not in buying mode! It comes back to the idea that when you know you're being marketed to it makes you less inclined to partake in it. I am certain that I am more influenced by nonbiased parties (family members who are not affiliated with Apple but have bought their products) because Uncle Wally has no incentive and because.. I trust him. CEOs, this is the objective: find a person, with no bias, whom your targeted audience already trusts and find out what he or she is saying. And lucky for them, there are services that provide that. Then, once you've found your "influencers," the next question is: what do you want them to say? Then, the fun really begins.
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